ABOUT US
Welcome to Exposure It Real Estate Media — Western Pennsylvania's premier choice for cutting-edge real estate photography and marketing, since 2021. With a highly experienced team of photographers in both Pittsburgh, PA and Erie, PA, we excel through our commitment to excellence and understanding that first impressions are crucial in real estate.
We provide a complete range of services, including top-notch real estate photography, cinematic video tours, social media video tours, virtual 3D tours, and drone photos/videos, catering to a diverse clientele of real estate agents, builders, investors, and homeowners. Our track record of delivering superior content has established us as a leader in quality and reliability.
More than just content creators, we are your strategic marketing partners committed to helping your listings not just attract attention, but also close deals.
MEET THE TEAM
Co-Founder | Chief Operating Officer
Luke Mawhinney
Meet Luke Mawhinney, the co-founder and driving force behind Exposure It Real Estate Media. Luke's entrepreneurial journey began right after high school when he founded Luke Mawhinney Photography as a side hustle while working as an Accountant. What started as a supplementary income quickly evolved into a full-scale business, serving hundreds of clients and setting the stage for greater ventures. A self-taught photographer and businessperson, Luke has always been a go-getter. His most significant milestones include launching his own business straight out of high school and orchestrating the successful merger between Luke Mawhinney Photography and ReelEstate It, giving rise to Exposure It Real Estate Media. What sets Luke apart in the industry is his client-first philosophy. While many companies focus solely on the bottom line, Luke believes in the intrinsic value of kindness and client appreciation. "Our clients are not just customers; they're part of our team," he says. His partnership with Zach was a pivotal moment, as their combined vision and expertise laid the foundation for Exposure It. Looking ahead, Luke envisions a bright future for the company, aiming to make it a national leader in the real estate media sector. For Luke, the most rewarding aspect of his work is the diversity each day brings and the exceptional clientele he gets to interact with. "Every day is a new adventure, and that's what makes this industry so exciting," he adds.
Co-Founder | Chief Strategy Officer
Zach Alden-Brown
Born in the heart of Texas and raised with an entrepreneurial spirit, Zach Alden-Brown has been a relentless force in the business world since his earliest days. A graduate of Penn State, his journey from trading basketball cards at the young age of seven to mastering the lens of a camera by eleven, Zach has always been on a path to redefine success. His robust career began with his first official job at thirteen, setting the stage for a life marked by ambition and perseverance. Zach's diverse experiences have sculpted him into a multifaceted entrepreneur with a deep understanding of what it takes to nurture and lead a thriving business. His post-college years were a time of valuable lessons and pivotal decisions. Working simultaneously in juvenile corrections, utilizing his degree in criminal justice, and also pursuing a successful career in direct sales, Zach honed skills that would later be pivotal in his entrepreneurial ventures. However, it was clear that his passion for creating something of his own—and his profound love for photography, sales, and business—would guide his true career trajectory. In October 2019, Zach launched ReelEstate It, a groundbreaking real estate photography venture in Pittsburgh. This ambitious start-up soon caught the eye of industry peers and, in a strategic move to enhance service and expand reach, merged with Luke Mawhinney Photography in 2021. Today, as the co-owner of Pittsburgh’s most successful and recognized real estate media company, Exposure It Real Estate Media, Zach continues to push the boundaries of innovation and service. Zach’s vision extends beyond business success; he is committed to building a legacy that blends innovation with integrity. His story is not just about the businesses he has built, but the influence he imparts and the aspiring entrepreneurs he inspires.
Lead Photographer
Dylan Genthner
Dylan Genthner graduated from SUNY College at Oswego in 2020 with a double major in political science and cinema and screen studies. Shortly after receiving his degree, he moved to Pittsburgh and decided to try out real estate photography, where he inevitably found a passion for both client relations and capturing beautiful homes. Since starting in early 2021, Dylan has photographed over 3,000 homes, AirBnBs, and commercial spaces. He has become a vital player in Pittsburgh’s real estate photography scene, servicing a plethora of clients, real estate offices, and homeowners. As of currently, Dylan is the lead photographer and videographer at Exposure It Real Estate Media.
Our photography team at Exposure It has consistently delivered exceptional results, setting the industry standard in real estate media. With a keen eye for detail and a passion for visual storytelling, our talented photographers have helped us become Pittsburgh's leading real estate media company.
Our Remarkable Team.
Photographer II
Alyssa Richards
Alyssa has a Bachelor of Fine Arts focused on New Media and Film Studies (Including Photography, Videography, Graphic Design, and Film) from Saint Marys College. Since graduating, she has worked in various photography and media jobs. Word from the Photographer: "I have had a camera in my hand since I was a little kid. Capturing the world has always been so fulfilling. I have been in Pittsburgh now for almost 5 years and fallen in love with it. I love to hike local trails and try new restaurants. In my spare time, you’d find me painting, making candles, gaming, or cooking. I can’t wait to see where Exposure It takes me and I am so happy to be here!
Photographer Intern
Francesca Arcuri
Hello I am Francesca, the newest Photography Intern at Exposure It! I've lived in Pittsburgh my whole life and have been using a camera ever since I can remember. When I have down time I like to crochet, cook, and go thrifting. I am excited to start learning all I can about real estate photography and to be a part of the amazing team!
OUR STORY IN A TIMELINE
Administrative Assistant / Social Media Manager
Courtney Borio
From a small town in the sticks to the big city, Courtney brings over a decade of personal experience in customer service and relations to her role. Alongside her professional journey, she has pursued studies in Graphic Design and other creative business strategies, driven by her passion for art and people. Her continuous curiosity and dedication have led her to immerse herself in the dynamic realms of marketing and business, aiming to blend creativity with strategic insights for impactful outcomes. Her journey spans various types of businesses, enriching her skills and fueling her passion for her work. Beyond her professional endeavors, she finds joy in the quieter moments at home with her husband and beloved fur baby, balancing outdoor adventures with her inner video game nerd. Known for her vibrant personality, Courtney injects humor and fun into every situation, cherishing opportunities to connect, joke, and laugh. She looks forward to meeting and assisting everyone with her dynamic range of skills and interests!
At Exposure It, we believe in the power of creativity to transform spaces and stories. Our team is the heartbeat of our innovation, dedicated to capturing stunning visuals that bring real estate to life. We're always on the lookout for talented, passionate individuals who thrive in a dynamic, collaborative environment. If you're ready to contribute to a culture where creativity meets professionalism and every project is a chance to excel, we'd love to hear from you. Join us in shaping the future of real estate media.