3 Social Media Trends To Look Out For In 2024
In 2023, we saw videos dominate, more brand authenticity and so many fun trends. Let’s dive into what to expect in 2024:
This year, we have seen video content shift beyond the typical 15 to 30 second mark. In 2024, it is predicted that creators and brands will try creating longer and more original content.
Why? Long-form content builds connections, establishes communities and drives conversation.
This year, we saw the rise of AI. According to Hootsuite, interest in AI was so high that from 2022 to 2023, topics on learning AI increaseed by 550%.
Organizations report they are planning on doubling their use of AI and it is predicted that more than half of the content you see on the web at the end of 2024 will be AI-generated.
Keywords and SEO Will Be Your Best Friend
In 2024, SEO and keywords will be even more important than just ranking on social media or search engines, they will be crucial in developing a broad online presence.
Platforms To Keep An Eye On In 2024:
TikTok
TikTok has over one billion monthly users on the platform. While TikTok has been the go-to and the leader in short-form content, the app is now pushing long-from content. Keeping up with trends on TikTok will put you ahead of the competition, as many social channels, including Instagram, tend to follow TikTok’s lead.
LinkedIn
In 2024, LinkedIn hopes to become the ultimate platform for professional networking. We will see a shift in content on LinkedIn, from strictly professional and industry content to more storytelling and shareable user-generated content.
There has been an increasing trend of company CEOs posting content on LinkedIn, and we will definitely see more of that next year, with CEOs and company executives taking the spotlight on social media.
Keep an eye out for these social media trends and platforms in the new year.
Are you a realtor who needs advice or help with your social media in 2024? Check out Mighty Girl Media for more information!