4 Real Estate Photography Trends To Look Out For in 2024

The real estate market is constantly changing and each year brings new opportunities and tools to use to boost your listing’s appeal to potential buyers. Paying attention to real estate photography and marketing trends will be crucial to standing out as an agent in 2024. 

• Digital Real Estate Marketing Tools

According to a survey by the National Association for Realtors, 87% of homebuyers on the internet find images to be among the most useful features of listing websites when looking for a new home. With the majority of buyers looking for homes online, digital marketing tools have the power to sell your listing faster. 

Some digital marketing tools you may consider adding to your strategy include; single-property websites, virtual tours and virtual staging. Digital trends are constantly changing, so be sure to stay up-to-date on these trends in 2024. 

• Drone Photography

Drone photography is nothing new, but it is continuing to become more and more popular. Giving you the ability to see the property from above, drone photography is a great way to show off a property’s architecture, landscaping and unique features. 

In fact, homes with drone photography sell 68% faster than those without. 

• Virtual Tours: Videos, Zillow 3D Tours, Matterport 3D Tours 

We know that most people are shopping for homes online and they love virtual tours! On average, homes with virtual tours spend up to 31% less time on the market. 

Virtual tours are a great way to show off a home’s layout and allow buyers to virtually “walk” through the property. 

Check out some of our virtual tour examples. 

• Virtual Staging

Virtual staging helps potential buyers visualize what the space could look like, offers unlimited design options and makes your listings stand out. 

Check out some of our virtual staging examples. 

Book your next photoshoot with us and stay on top of these 2024 real estate trends.