Meet Luke Mawhinney, the co-founder and driving force behind Exposure It Real Estate Media. Luke's entrepreneurial journey began right after high school when he founded Luke Mawhinney Photography as a side hustle while working as an Accountant. What started as a supplementary income quickly evolved into a full-scale business, serving hundreds of clients and setting the stage for greater ventures. A self-taught photographer and businessperson, Luke has always been a go-getter. His most significant milestones include launching his own business straight out of high school and orchestrating the successful merger between Luke Mawhinney Photography and ReelEstate It, giving rise to Exposure It Real Estate Media. What sets Luke apart in the industry is his client-first philosophy. While many companies focus solely on the bottom line, Luke believes in the intrinsic value of kindness and client appreciation. "Our clients are not just customers; they're part of our team," he says. His partnership with Zach was a pivotal moment, as their combined vision and expertise laid the foundation for Exposure It. Looking ahead, Luke envisions a bright future for the company, aiming to make it a national leader in the real estate media sector. For Luke, the most rewarding aspect of his work is the diversity each day brings and the exceptional clientele he gets to interact with. "Every day is a new adventure, and that's what makes this industry so exciting," he adds.

Meet Zach Alden-Brown, the co-founder, Chief of Strategy, and heartbeat behind Exposure It. Since day one, Zach has prioritized the long-term success of the company through innovative, strategic decision-making that’s kept Exposure It ahead of the curve and a top industry leader among the thousands of real estate media companies across the U.S. His focus has always been on building an unstoppable team, simplification through innovation, cultivating a thriving company culture, and creating a brand that our clients can rely on for years to come. While his background in this industry started behind the camera, Zach’s real passion has always been behind the scenes—developing systems, streamlining processes, and crafting outside-of-the-box strategies that continue pushing the business forward. He’s constantly working to improve how the team operates, how clients experience the brand, and how Exposure It shows up in the market. From expanding to new cities to launching custom platforms like PIVOT, Zach is always thinking several steps ahead. What stands out most about Zach isn’t just the vision that he brings to the table—it’s his work ethic and his willingness to do the hard work alongside his team. Whether he’s training an intern, at a photo shoot, spending too much time on web design, or staying at the office until 2AM to solve a problem no one else can solve, he leads by example—and with intentionality. At his core, Zach believes in playing the long game. He’s here to build something that lasts—not just for himself, but for everyone around him, and he’ll stop at nothing to get us there. “I don’t play to keep up. I play to get so far ahead, you don’t even realize you’ve been lapped twice by the time you start celebrating at the finish line.” — Zach Alden-Brown

Dylan Genthner graduated from SUNY College at Oswego in 2020 with a double major in political science and cinema and screen studies. Shortly after receiving his degree, he moved to Pittsburgh and decided to try out real estate photography, where he inevitably found a passion for both client relations and capturing beautiful homes. Since starting in early 2021, Dylan has photographed over 3,000 homes, AirBnBs, and commercial spaces. He has become a vital player in Pittsburgh’s real estate photography scene, servicing a plethora of clients, real estate offices, and homeowners. As of currently, Dylan is the lead photographer and videographer at Exposure It Real Estate Media.

Alyssa has a Bachelor of Fine Arts focused on New Media and Film Studies (Including Photography, Videography, Graphic Design, and Film) from Saint Marys College. Since graduating, she has worked in various photography and media jobs. Word from the Photographer: "I have had a camera in my hand since I was a little kid. Capturing the world has always been so fulfilling. I have been in Pittsburgh now for almost 5 years and fallen in love with it. I love to hike local trails and try new restaurants. In my spare time, you’d find me painting, making candles, gaming, or cooking. I can’t wait to see where Exposure It takes me and I am so happy to be here!