3 Reasons Why Every Real Estate Agent Should Be Using Video Marketing
- Zachary Alden-Brown
- Jul 5, 2024
- 2 min read
Updated: Sep 22
Video marketing is such a powerful tool for your social media strategy. Here are a few reasons you may consider utilizing videos and video marketing in the future:
Actually, they prefer videos to all other forms of content. According to DASH, in 2023, people are watching 17 hours of video per week. Think about yourself, are you more likely to read a long paragraph or would you rather watch a video of someone explaining or showing you something? You probably said you would rather watch the video, which is exactly what home buyers are looking for!
Videos capture attention and can be consumed much faster than reading.
Videos Are More Engaging and Easier To Share!
Videos combine sound, movement and text, which means they grab your attention and are likely to keep it.
Videos make a great storytelling technique and the human brain loves stories! When done correctly, this can lead to an increase in engagement, more social sharing and conversation starters.
Videos Show Off Your Personality and Improve Your Agent Branding
So, get on video! Getting on camera shows your audience and potential clients who you are as a person and helps build trust and genuine connections. The Generational Trends Report by NAR says agent personality and reputation rank amongst the top five most significant factors buyers consider when looking for properties.
Are you stuck on coming up with video content ideas? Check out our Content Idea Guide.
Types of Real Estate Marketing Videos You Can Create:
Real Estate Bio/Branding Videos
Listing Tour Videos
Vertical (Reel) Walkthrough Videos
Day In The Life Videos
Home Prep Guide Videos
The list goes on! You can turn almost anything and any topic into a video to share.
Whether you’re doing a behind-the-scenes of an open house or a listing walkthrough video, utilizing the power of videos in your social media and marketing strategy is as important as ever!
Looking to get a video booked with us? Check out some of our examples and book online with us today!
I couldn’t agree more - videos are the secret weapon agents often overlook. I once spent hours writing descriptions that just didn’t capture the vibe until I switched to quick video tours, and my response rate skyrocketed. Invitation Homes https://invitation-homes.pissedconsumer.com/customer-service.html does an impressive job here, turning what could be bland listings into engaging stories that really draw people in. My pro tip: don’t overthink your first few clips - authenticity beats perfection every time, and viewers can tell. Plus, videos help weed out the casual lookers, so you spend more time with serious buyers.
Video content has become essential for real estate agents who want to stand out in a crowded market. It helps build trust, showcase properties more effectively, and reach a wider audience across platforms. For agents looking to expand their impact and increase client engagement, an equity boost might be a smart strategy to explore, especially in competitive areas like San Diego. Integrating video with strong market positioning can significantly elevate both visibility and results in today’s fast-paced real estate landscape.